Where’s the fun, easy,
fast finance app for Gen MZ?
Inquiry Page
Client
KB Bank
Services
UI 25% / UX 50%
Industries
Finance
Date
Jun 2021~ Dec 2021
Traditional banking apps often focus solely on functionality, lacking emotional resonance or meaningful connections between users.
With the Liiv Next project, we set out to reimagine what a financial app could be.
Targeting the MZ generation interested in finance and fintech, we redesigned the app to offer a more intuitive and conversational experience, making financial content easier to navigate and engage with in everyday life.
Rather than just delivering information, we embraced a “people connecting people” approach to position Liiv Next as a more human-centered platform.
The CJ The Unban app has approximately 40,000 users, with about 80% being men in their 40s to 60s.
Through an Amplitude-based analysis of the sign-up flow, we identified a 17% drop-off at the terms and conditions agreement step and a 12% drop-off during identity verification.
As a result, only 39.1% of users completed the final document submission to finish registration, indicating significant UX friction within the onboarding process.
We integrated user-to-user interaction into the experience—something traditional banking apps often overlook.
Through curated financial content, social features, and personalized insights,
we aimed to evolve the app from a tool into a lifestyle-driven financial ecosystem.
This project allowed me to rethink the tone, structure, and user journey for a new generation.
Ultimately, we designed an experience where users don't just consume financial data they engage, connect, and growthrough it.
The CJ The Unban app has approximately 40,000 users, with about 80% being men in their 40s to 60s.
Through an Amplitude-based analysis of the sign-up flow, we identified a 17% drop-off at the terms and conditions agreement step and a 12% drop-off during identity verification.
As a result, only 39.1% of users completed the final document submission to finish registration, indicating significant UX friction within the onboarding process.
This 'connect the dots' design concept reflects the MZ generation's relationship-oriented nature. It offers a visual experience fostering a sense of connection among users. We expressed a new sensibility, distinct from existing apps, through emotional resonance. The connected visuals propose a new mode of communication."
The CJ The Unban app has approximately 40,000 users, with about 80% being men in their 40s to 60s.
Through an Amplitude-based analysis of the sign-up flow, we identified a 17% drop-off at the terms and conditions agreement step and a 12% drop-off during identity verification.
As a result, only 39.1% of users completed the final document submission to finish registration, indicating significant UX friction within the onboarding process.
Complex sign-up processes were a key cause of user drop-off. The improved 'TO-BE' process allows step-by-step progress with easy information modification, without the back button. Reconfiguring to single-page edits decreased user drop-off by 10%. This demonstrates the positive impact of user-friendly design
Complex sign-up processes were a key cause of user drop-off. The improved 'TO-BE' process allows step-by-step progress with easy information modification, without the back button. Reconfiguring to single-page edits decreased user drop-off by 10%. This demonstrates the positive impact of user-friendly design
We transformed the text-heavy onboarding screen into a more engaging experience.
By adding illustrations and micro-interactions, users better understood the content and enjoyed the flow.
As a result, the user participation rate increased by 2%.
We transformed the text-heavy onboarding screen into a more engaging experience.
By adding illustrations and micro-interactions, users better understood the content and enjoyed the flow.
As a result, the user participation rate increased by 2%.
