Design System
Unifying for efficiency.
Design System
Unifying for efficiency.
Inquiry Page
Client
Samsung
Services
Design Team (3 people) / UX (50%), UI (40%)
Industries
educational platform
Date
Feb 2021 - Jun 2021
The Samsung 'Dream Class' project established an online learning platform without spatial limitations. It's a community-based space where vulnerable students can not only improve academic performance but also explore their future through communication. The user-friendly interface encourages active participation, enriching the learning experience. This platform contributed to nurturing students' potential and helping them find their dreams
The CJ The Unban app has approximately 40,000 users, with about 80% being men in their 40s to 60s.
Through an Amplitude-based analysis of the sign-up flow, we identified a 17% drop-off at the terms and conditions agreement step and a 12% drop-off during identity verification.
As a result, only 39.1% of users completed the final document submission to finish registration, indicating significant UX friction within the onboarding process.
Existing education platforms caused cluttered user journeys due to a mix of academic content and promotional pages. This fragmentation prevented meaningful emotional exchange among students. Our design aimed to resolve these issues by streamlining the experience and fostering community interaction. We proposed a new direction to enhance learning efficiency and user satisfaction.
The CJ The Unban app has approximately 40,000 users, with about 80% being men in their 40s to 60s.
Through an Amplitude-based analysis of the sign-up flow, we identified a 17% drop-off at the terms and conditions agreement step and a 12% drop-off during identity verification.
As a result, only 39.1% of users completed the final document submission to finish registration, indicating significant UX friction within the onboarding process.
We combined the structured approach of test-prep platforms with the engaging atmosphere of hobby/leisure learning to create a community-based app. We enhanced readability and focus through strategic use of color and font contrast. Additionally, we incorporated fun elements to encourage active student participation and make the learning experience more enjoyable. The result is a stress-free learning environment where users connect and share conversations
The CJ The Unban app has approximately 40,000 users, with about 80% being men in their 40s to 60s.
Through an Amplitude-based analysis of the sign-up flow, we identified a 17% drop-off at the terms and conditions agreement step and a 12% drop-off during identity verification.
As a result, only 39.1% of users completed the final document submission to finish registration, indicating significant UX friction within the onboarding process.
We combined the structured approach of test-prep platforms with the engaging atmosphere of hobby/leisure learning to create a community-based app. We enhanced readability and focus through strategic use of color and font contrast. Additionally, we incorporated fun elements to encourage active student participation and make the learning experience more enjoyable. The result is a stress-free learning environment where users connect and share conversations
The CJ The Unban app has approximately 40,000 users, with about 80% being men in their 40s to 60s.
Through an Amplitude-based analysis of the sign-up flow, we identified a 17% drop-off at the terms and conditions agreement step and a 12% drop-off during identity verification.
As a result, only 39.1% of users completed the final document submission to finish registration, indicating significant UX friction within the onboarding process.
Previously, club functions were underutilized, leading to low participation. Through 'TO-BE' improvements, adding a cheering phrase resulted in a 14% increase in CVR (Conversion Rate). This small message of encouragement prompted a significant change in user behavior. It demonstrates that providing positive feedback to users is effective in boosting service engagement
The CJ The Unban app has approximately 40,000 users, with about 80% being men in their 40s to 60s.
Through an Amplitude-based analysis of the sign-up flow, we identified a 17% drop-off at the terms and conditions agreement step and a 12% drop-off during identity verification.
As a result, only 39.1% of users completed the final document submission to finish registration, indicating significant UX friction within the onboarding process.
The improved design incorporated a mentor's handwriting-like font for added warmth. A rounded card-style UI delivers a clean and soft impression. We added a playful touch where stickers pile up when users choose their mood for the day, enhancing engagement. These detailed improvements contributed to a positive user experience and increased conversion rates
The CJ The Unban app has approximately 40,000 users, with about 80% being men in their 40s to 60s.
Through an Amplitude-based analysis of the sign-up flow, we identified a 17% drop-off at the terms and conditions agreement step and a 12% drop-off during identity verification.
As a result, only 39.1% of users completed the final document submission to finish registration, indicating significant UX friction within the onboarding process.
The previous 'AS-IS' design aimed for a connection similar to offline learning but made it difficult to grasp diverse content at a glance. In the 'TO-BE' version, we applied a unified card-style UI, organizing various content like a study desk layout. This provides important feeds and recent activities in a well-organized format, offering both the familiarity of offline learning and clear information recognition, leading to a 30% increase in positive feedback
The CJ The Unban app has approximately 40,000 users, with about 80% being men in their 40s to 60s.
Through an Amplitude-based analysis of the sign-up flow, we identified a 17% drop-off at the terms and conditions agreement step and a 12% drop-off during identity verification.
As a result, only 39.1% of users completed the final document submission to finish registration, indicating significant UX friction within the onboarding process.